Passion is a Virtue

Ten Principles for Sustaining Success as an Independent Financial Advisor

Passion is a Virtue gives advisors a clear understanding of the underlying principles that create a sustainable practice.  The book is an overview of the types of systems and processes that need to be implemented to truly serve clients.  Written by operations expert Lorraine Ell, the book is a must read for any advisor considering going independent and for seasoned advisors seeking a way to ramp-up their established practices.

$5.99Add to cart

About the Author


Lorraine Ell is the President of Excellat Consulting and creator of the Excellat Operations Optimization™ workshop. With almost two decades in the financial services industry she has helped independent advisors create and sustain successful practices. Most recently, she designed and directed the centralized operations department for a new RIA firm which grew from zero to $200 million in assets under management in less than six years.

As a life-long entrepreneur, Lorraine has lived, worked and traveled for several years in Europe, the Middle East and Asia. With her experience both here and abroad in a variety of businesses she now sees her life’s purpose as enlightening a path to true independence for those she helps.

Table of Contents

Table of Contents Length: 44 pages

  1. Underlying Purpose and Virtue: The “Why”
  2. Planning Creates Vitality
  3. Time Control Is Mind Control
  4. Process: Establish a Framework
  5. Technology Is Key
  6. Define Roles
  7. Action Items, Checklists and Workflows
  8. See It, Fix It and Complete It
  9. Get It Right the First Time
  10. Institutional Memory: Documenting History
Sample Chapter

Not sure if Passion is a Virtue is right for you? We are so confident that you will enjoy this entire book that we are giving away Chapter 3 of the book for free! No hoops to jump through, no forms to fill out. Simply click the button below and start reading!

PDF Reader required.